Colaborative Challenge pg. 34

In these two ads, the author is obviously trying to get across the dangers of smoking. In the first advertisement, a little girl is being used to persuade the audience. The hopeless look on her face makes the audience feel remorse and sad for the little girl. The placement of a smoke ring above her head is key to this advertisement. It acts as a halo and add to the idea of her soon death from second hand smoke. This ad focuses more on the idea that if you’re not going to stop smoking for yourself, then do it for your kids’ sake. Also, the writing in the middle saying “Children of parents who smoke get to heaven earlier” does a very successful job of persuading the audience. It makes all smokers with children feel guilty and regretful of their bad habits. This advertisement does a very successful job of appealing to the audiences since of pathos. It makes the viewer feel guilty and makes them feel like they wish they could do something to help. The author does a very good job appealing to the viewers emotions and getting their point about smoking across. In the second advertisement, the author thought it best to make a clip of an experiment he or she has performed to persuade their audience. The authors machine displays the effects of 400 cigarettes not in words but in visual proof. This is much more effective than simply stating the effects it would have because the viewer can witness the effects first hand. The author shows the viewer the amount of tar, as well as many other chemicals, the cigarettes have in them. He or she does a great job of using logos, as well as pathos, to convey their point. The showing of all the remains the 400 cigarettes leave is very successful in persuading the audience. This video can make any smoker regret the bad habit that they endure on a daily basis.