http://www.notobacco.org/photos/large/photo46.jpg

• This image definitely trys to persuade the audience through cause and effect as well as by scaring the audience a little.
  
• There are many successful elements to the image such as the coffin and the words describing the new "crush proof box".
• The intended audience is for smokers and the author is trying to show the people what could happen if you smoke.
  
• The image is appealing because it is not only ironic, but it also gets the point across of how unhealthy and unsafe smoking really is.